Thought pieces

Before you continue reading this article, please take a moment and answer the question ‘to do what?’. Why are you spending your time reading these thoughts? If you don’t have a clear answer, you better stop.

The quality aspects of information must be addressed by the contributors of the information and the supporting editorial process. The level of effort put into this is a matter of choice.

A process of content review has to be established and executed to generate quality content. Quality content assures that users of the website perceive its information as relevant and visit the site regularly. What makes content quality content?

Managing a website, if done properly, is like running a magazine. It needs regular new content, to keep the site attractive for users to return. It needs a consistent format and lay-out, which the user can recognise and will help his navigation through the site and its content. It needs a firm quality control to ensure that users get quality content can trust the information provided and not become disappointed by experiencing that they can not rely on it.

There is an interesting story about knowledge management and demographics. When Xerox mapped the expert knowledge in their organization against the demographics of their workforce, they discovered that one of their crucial knowledge domains resided in the heads of just a few people. Even worse, this group of people had almost collectively joined Xerox right after World War II and they were close to their retirement.